It was announced on Thursday that Wisconsin is leaving Adidas and has agreed to a 10-year contract with Under Armour, as Sara Germano of The Wall Street Journal reports. The contract will begin in the 2016-17 school year.
On Friday, ESPN’s Darren Rovell said it’s a done deal.
Wisconsin deal to Under Armour is done — 10 years, $96 million
— Darren Rovell (@darrenrovell) October 9, 2015
Wisconsin has been affiliated with Adidas since 2001, but the offer from Under Armour proved to be too good to pass up, as the deal will significantly boost revenue within the athletic department. It is reported that Under Armour will provide roughly $2.5 million annually in shoes and apparel to the school’s 23 athletic teams.
More from Germano:
The board is expected to vote on the matter on Friday. If passed, the Badgers would join the University of Michigan’s Wolverines in dropping Adidas AG this year. Over the summer, the University of Michigan signed a new outfitting deal with Nike Inc. instead of renewing its contract with Adidas, which has partnered with the Wolverines since 2008. The Nike contract will take effect next year.
Wisconsin will join Maryland and Northwestern as teams in the Big Ten who have deals with Under Armour.